about that columbus area. guest: columbus the state capital is where the ohio state is, that has become the key swing area of the state. it is growing. it has younger voters. it is a fluent. it is in an area that the previous bush's had one. but president obama made it flipped and took it by several percentage points. i think you are seeing a lot of attention in going there. this weekend, president obama will be finishing topping off his ohio campaigning in central ohio. in the past tv of cycles, we have seen the democratic candidate come up in northeast ohio and try to make that pushed. i think he is comfortable with the get out to vote efforts. he ought to go down -- he has to appeal to the swing areas. more independent voters. and you had this educated, affluent group, the base around ohio state university. and that has been critical. in the end, if you show that map, ohio is broken up, we have said it for years into 5 ohios. those five areas, plus some of the border areas, we have about seven media markets